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    We specialize exclusively in the chemical industry in China, providing

    - Strategy Development
    - Market Information
    - M&A Target Search
    - Trainings/Workshops
    - R&D Optimization

    Our clients profit from our in-depth knowledge. 

    For more information contact Dr. Pflug:

    Management Consulting – Chemicals Ltd.
    M: Dr. Pflug
    +86 136 8187 3992
    Email: kai.pflug@mc-chemicals.com

    LinkedIn Profile

    R&D Optimization

    Selected Publications


    Apart from product quality, innovation is the key success factor for chemical companies targeting the higher end of the Chinese market. Optimizing R&D is therefore vital to success.

    Dr. Pflug is a Ph.D. chemist who successfully worked as a scientist and R&D manager in the chemical industry before becoming a consultant. He is thus uniquely positioned to help chemical companies optimize their R&D efforts.


    • Overview of current chemical R&D efforts in China
    • Analysis of current R&D efforts of companies
    • Best practice for each step of the innovation process
    • Step-by-step optimization of the R&D process
    • Recommendations regarding R&D cooperation in China


    Optimization of R&D is not straightforward as both cost issues and motivational issues need to be considered – after all, innovation is a creative process. With his background, Dr. Pflug is capable of finding a balance between these two requirements.

    An optimized R&D process brings the following key benefits:

    • Clear R&D strategy based on general company goals
    • Comprehensive collection of innovation ideas from different sources
    • Structured prioritization of project ideas
    • Optimized resource allocation
    • Transparent management of individual research projects
    • Improved introduction of new innovation into the market

    Project Examples

    Optimization of R&D was conducted for a number of chemical and medical companies including

    • Chemical company in the area of specialty and fine chemicals
    • Market-leading global dental materials producer
    • Startup in the area of memory-shape polymers

    As a result of these and other projects, a complete framework for an optimized R&D process was developed and further fine-tuned during project work. Consequently, MCC is now capable of quickly adapting this general framework to the situation and the requirements of individual chemical companies in different segments.

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